AUGMENTED REALITY
Augmented Reality (AR) is a transformative technology that enriches the physical world by overlaying digital information, images, and 3D models onto a user's real-time view.
Unlike Virtual Reality, which creates a completely simulated environment, AR seamlessly integrates virtual elements with the real world, typically through a smartphone, tablet, or a headset creating a dynamic, interactive experiences that captivates audiences offering new avenues for engagement.
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Augmented Reality is a powerful tool for media and marketing, letting brands create interactive ads where consumers can virtually try on products or place furniture in their homes.
For entertainment, AR enhances live events and broadcasts with dynamic graphics, bringing digital content and characters to life in the real world.
Furthermore, AR is being applied in various sectors such as education, journalism, and retail to make content more accessible, engaging, and memorable.